Treatment:
Primary topic is the duality of the drug game and, by extension, a life of crime. “You can get all of the riches you desire” at the cost of your soul, and in some instances, your civil freedom. The video uses locations and behavior to illustrate the story. Video is up to three minutes and fifty seconds (3:50) in length. Add credits to the beginning and end like a real music video shown on network television. Cyph Lyfe is the main character and the video will have guest appearances from others to help tell the story. There is some dark humor. The verses are told at a normal pace and the chorus is very fast. The narrative brings meaningful storytelling to screen and tells a story from an empathetic point of view of the situation.

Executive Producer: Jared Seales
Editing Director: Bret Kerven
Director of Photography: Sebastian Rothwyn
Producer: Mayi Trinidad